# Pacific Cab brand reference
Approved identity: Pacific Cab. Compact alternative: PCH.
Legal name: Pacific Cab Holdings LLC. Use the legal name in formal company documents.
Logo: original direction #5, Turn it over. Upright: Nevada dune. Rotated 180 degrees: Pacific wave.
Original artwork gold #C9A227 and teal #2A8C82. Do not recolor the original files.
Website/email: gold #D4AF37, cream #FBF3E4, teal #2A8C82, evergreen #1F4D3A, charcoal #1F1F1F, sand #EDE0CC.
Space Grotesk headings; Inter body. Arial/sans-serif fallback for email.
Keep gold and cream dominant. Use dark text for readable small copy.
Keep logo proportions, generous surrounding space, and a plain background.
Public brand voice: warm, clear, grounded, accurate about preparation-stage status.
Cybercab is a vehicle reference, never our logo or evidence of Tesla affiliation.
Signatures: founder name, role, approved portrait and Pacific Cab mark. No promotional call-to-action or LLC in the signature display.
Portrait ordering: Angelo left, Stas middle, Austin right.
Work on copies; retain original artwork. Website changes and Gmail signature installation are separate steps.