OUR BRAND

Pacific warmth.
Nevada character.

Our visual identity brings together Pacific warmth and Nevada character.

Pacific Cab · Pacific Cab Holdings LLC

The founder-supplied brand direction: warm Pacific Northwest hospitality, gold and cream, with teal and evergreen accents.

THE STORY BEHIND THE MARK

One curve. Two places.

Our chosen logo direction is called “Turn it over.” Upright, its curve suggests a Nevada dune. Turn it through 180 degrees and it becomes a Pacific wave.

That connection brings our Nevada-first focus and Pacific Northwest inspiration into one simple mark. The rounded tile gives the curve a clear, compact home—from the website to an email signature.

We pair gold with warm cream to express the welcoming, considered feel we want for Pacific Cab. Teal carries the wave through the identity, with evergreen and charcoal supporting clear, readable communication.

The original logo artwork uses gold #C9A227 and teal #2A8C82. Our website and email palette uses gold #D4AF37 with warm cream #FBF3E4, preserving the original mark while giving the wider brand a softer setting.

Our name is Pacific Cab. Cybercab describes the vehicle opportunity we are exploring; it is not our company logo.

Our palette

Gold

#D4AF37

Ocean teal

#2A8C82

Warm cream

#FBF3E4

Evergreen

#1F4D3A

Sand

#EDE0CC

Charcoal

#1F1F1F

Clear. Warm. Grounded.

Space Grotesk for headlines. Inter for body copy. Speak plainly about what we’re preparing, without promising a launch date or suggesting active service.

Portrait direction

Warm sand backgrounds, natural expressions and consistent head-and-shoulders framing.

View founder portraits

Pacific warmth.Nevada character.