OUR BRANDPacific warmth.
Nevada character.
Our visual identity brings together Pacific warmth and Nevada character.
Pacific Cab · Pacific Cab Holdings LLC
The founder-supplied brand direction: warm Pacific Northwest hospitality, gold and cream, with teal and evergreen accents.
THE STORY BEHIND THE MARKOne curve. Two places.
Our chosen logo direction is called “Turn it over.” Upright, its curve suggests a Nevada dune. Turn it through 180 degrees and it becomes a Pacific wave.
That connection brings our Nevada-first focus and Pacific Northwest inspiration into one simple mark. The rounded tile gives the curve a clear, compact home—from the website to an email signature.
We pair gold with warm cream to express the welcoming, considered feel we want for Pacific Cab. Teal carries the wave through the identity, with evergreen and charcoal supporting clear, readable communication.
The original logo artwork uses gold #C9A227 and teal #2A8C82. Our website and email palette uses gold #D4AF37 with warm cream #FBF3E4, preserving the original mark while giving the wider brand a softer setting.
Our name is Pacific Cab. Cybercab describes the vehicle opportunity we are exploring; it is not our company logo.
Our palette
Gold
#D4AF37
Ocean teal
#2A8C82
Warm cream
#FBF3E4
Evergreen
#1F4D3A
Sand
#EDE0CC
Charcoal
#1F1F1F
Clear. Warm. Grounded.
Space Grotesk for headlines. Inter for body copy. Speak plainly about what we’re preparing, without promising a launch date or suggesting active service.
Portrait direction
Warm sand backgrounds, natural expressions and consistent head-and-shoulders framing.
View founder portraits
Our name and logo
Pacific Cab
Our everyday name, used on the website and in communications. Pacific Cab Holdings LLC is the legal name used in formal company documents.
Editable logo lockup · SVG
PCH
A compact alternative for smaller applications. Use the supplied artwork and keep its proportions intact.
PCH lockup · PNG
The original mark
Preserve the original gold and teal artwork. Allow generous clear space; use a quiet background and never stretch or redraw the mark.
Original mark · SVG · PNGHow we use color
Gold and warm cream lead the website and email identity. Teal and evergreen provide accents; charcoal supports readable text. Sand adds a soft secondary background. The original logo retains its own gold #C9A227.
Use dark text for body copy and small labels. Gold is best used for highlights, rules, and decorative accents rather than small text on cream.
Typography in practice
Pacific warmth.
Space Grotesk · Headlines and display text. Clear, confident, with room to breathe.
Words that feel human.
Inter · Body copy, navigation, and useful details. Use Arial or a system sans-serif fallback in email when custom fonts are unavailable.
Our voice
Warm, trusted, elegant, and grounded in place. Write as people speaking to people: familiar words, clear details, and a welcoming tone.
Describe what we are building accurately. Keep preparation, future opportunities, and active operations distinct. Use Cybercab only when referring to the vehicle opportunity; Pacific Cab is our identity.
Email and founder portraits
Company emails use a gold-and-cream header with the original Pacific Cab logo. Signatures keep the essentials: the founder’s full name, role, approved portrait, and company mark, without a promotional “visit our website” line or LLC in the display.
Use warm sand portrait backgrounds and consistent framing. In the three-founder image, Angelo is on the left, Stas is in the middle, and Austin is on the right. Match each signature to the correct individual portrait.
A shared foundation.
Stas, Austin, and future collaborators can download the editable artwork here. Keep original files intact and make proposed changes in copies. Publishing a website update and installing a Gmail signature are separate steps.
Brand reference updated September 23, 2026.
